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NFINIT Restructures Go-to-Market Strategy with Channel-First Approach

By April 5, 2022No Comments2 min read

SAN DIEGO — April 5, 2022 — NFINIT, a leading provider of hybrid cloud solutions, connectivity, and colocation, is streamlining its go-to-market strategy with a channel-first approach. Following a period of substantial growth and investment, NFINIT is expanding its network of strong channel partnerships.

“Our goal is to be the most channel-friendly program in the industry,” said Bradley Craig, NFINIT’s new Director of Channel Sales. “We believe channel relationships are essential to the industry’s future, as well as NFINIT’s. For that reason, we’re working to substantially grow our channel program over the next year, as well as work with existing partners to further improve our program.”

Among other adjustments to its channel program, NFINIT is taking a more customized approach to channel contracts to ensure that partner needs are met and any competitive concerns are mitigated. NFINIT is also incentivizing partnerships to create more of a symbiotic relationship with existing resellers.

“We want resellers, vendors, MSPs, and other channel partners to know that we’re looking for symbiotic relationships,” Craig added. “We don’t want to compete with them. We want to help them grow, and we see plenty of room for new, mutually beneficial relationships.”

Before joining the NFINIT team in January, Craig spent over a decade in leadership and business development roles at Insight, a Fortune 500-ranked global technology provider, and Veeam, a leader in backup, recovery, and data management solutions. In those roles, he focused on developing and maintaining positive strategic relationships, an approach he’s continuing at NFINIT.

NFINIT also recently launched two products beneficial to channel partners, especially Managed Service Providers (MSPs). NFINIT Edge offers localized access to data and processing with off-premises redundant cloud backup. The other product, NFINIT Passport, is an aggregation of network services that combine individual circuits and internet connections into a single product that simplifies and consolidates connectivity.

NFINIT will showcase these solutions and meet with partners at the Channel Partners Conference & Expo taking place April 11-14 in Las Vegas. NFINIT’s Kevin Johnson, VP of Product Strategy, will participate in “The Cybersecurity All-Star Panel: The Fight Against Ransomware” panel at 2:05 p.m. PT on April 12.

To learn more about NFINIT’s channel program, click here.



NFINIT provides full stack technology services, including connectivity, colocation, and enterprise-class cloud. Through our “intelligent outcomes” approach, we take ownership of IT and business outcomes, developing customized, relentlessly reliable solutions. Serving thousands of customers worldwide from our home base in San Diego, NFINIT fulfills our clients’ technology roadmap with best-in-breed solutions and expert, consultative support. For more, visit
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